New Narrative
Strategic advisoryat the intersection ofsport, business and IP.
An independent advisory firm working with exceptional athletes, leading brands and rights holders on high-value opportunities across sport and entertainment.
We work with the world's most successful
Athletes
Building beyond the game.
An athlete's influence can extend far beyond their playing career.
New Narrative advises athletes and other leading figures in sport on the opportunities that shape what comes next — from intellectual property and strategic partnerships to businesses and complex commercial decisions.
We help clients build, protect and capture value around who they are, what they know and what they want to create.
How we add value
Value is built in the space between categories.
Brands & Rights Holders
Building value around sport.
New Narrative advises brands and rights holders on the strategy, structure and dealmaking behind high-value opportunities in sport.
We work across athlete partnerships, intellectual property and commercial opportunities — helping clients make informed decisions, structure the right relationships and create long-term value.
How we add value
Point of View
Sport creates value beyond the game.
The business of sport is changing.
Athletes are building businesses and intellectual property. Brands are looking for deeper relationships with talent. Rights holders are exploring new ways to create and capture value.
The opportunities increasingly sit between categories.
New Narrative works in that space — helping clients understand the opportunity, make the right strategic decisions and build structures that create lasting value.
Experience
Experience across sport, business and IP.
Our work spans leading international athletes, global brands and rights holders.
We bring experience across intellectual property, athlete representation, strategic partnerships, negotiations and commercial strategy.
About
Founded by Christine Diepstraten.
Christine is a strategic advisor working at the intersection of sport, business and intellectual property.
With a background in law and extensive experience across athlete representation, IP, strategic partnerships and high-value dealmaking, she advises athletes, brands and rights holders on complex commercial opportunities in sport and entertainment.
Christine is a LinkedIn Top Voice and the founder of Road to Legacy, a storytelling platform exploring what happens beyond the game.
Have an opportunity to discuss?
We are open to conversations with exceptional athletes, brands and rights holders exploring ambitious opportunities in sport.